Product Information Management

PIM Facts

PIM is the acronym for Product
Information Management. A PIM system is
the central source for a company‘s
structured product data.

A PIM is a database for the central maintenance of
product data that can be distributed from there to many
channels. e.g. for print, social media, apps and online shops.
The PIM system uses existing systems as a data source, the
transferred product data is then extended by the marketing
and other departments.

For manufacturers and retailers in the B2B
and/or B2C sector. With a PIM, you have
access to your complete and up-to-date
product information anywhere and any

Product information is often scattered across many
employees, departments and systems within a company.
This results in duplicate data maintenance activities and, last
but not least, redundant data. With the help of a PIM system
you can maintain product data more efficiently and
significantly increase your reaction times on the market.

Thanks to open source, small and medium-sized companies can now also benefit
from powerful PIM solutions. Without
licensing costs and with short implementation times!

The use of PIM systems saves costs for media design and
product data preparation. It enables a good, uniform and
faster product-related customer communication on all
channels. The greatest possible standardization of data
maintenance in a system, in one place, for any required use.
This brings back efficiency into your teams, that are still using
Excel, ERP systems or another complex tools. This will give
you an enormous advantage over your competitors.


Have a look why Mark is enjoying his work again and why he can finally sleep at ease.

PIM - Features at a glance

PIM Infographic Vision IT
  • Collecting product information centrally and maintaining it in one place saves working hours and prevents redundant data.
  • During data collection, you define which data you want to integrate into your product catalog or output channels.
  • Products can be classified and added to various catalogs.
  • Product descriptions for international markets can be provided in numerous languages.
  • You can check the quality of your data ( up to date, duplicates, completeness, etc.) in the PIM.
  • Product information is passed on to various sales channels (e-commerce, print, mobile, marketplaces, etc.).
  • If necessary, you can send optimised product information to each individual channel
  • Send your data to the web-to-print software to produce printed catalogs with ease

PIM for E-Commerce and Omni-Channel

The store transforms into a showroom, the app extends the counter – customers are becoming more and more demanding and want to be able to find out everything about products at any given time and place. By using a product information management system, you can provide the “appropriate” product information through every customer journey station.

PXM Journey e-commerce


Product information management is more than just software. Vision IT offers retailers and manufacturers comprehensive advice with a clear focus on the process view.


Our PIM experts provide you with extensive and target-oriented advice. We will establish the necessary requirements for your product information management and help you with the evaluation of suitable software solutions.


If desired, we will not only advise you in projects, but our experienced project managers can also support you on request.

Catalogue formats in PIM

Catalogue formats, classifications & PIM – Digital procurement processes are increasingly focusing on standards. With Akeneo-PIM, Vision IT offers comprehensive and cost-effective solutions for medium-sized and large companies:

  • detailed product descriptions from one centralized source
  • product classifications according to eCl@ss, ETIM and other classification systems
  • exchange of catalogue formats such as BMEcat
  • Additional features such as the benefit of adding certificates, manuals, assembly instructions, etc.


BMEcat is the standard for the digital exchange of product information and catalogue data in the procurement processes. With the BMEcat Import Connector from Vision IT, the processing of importing BMEcat catalogs in Akeneo PIM becomes as simple as it gets 


ETIM – with the classification standard ETIM, all participants in the electrical engineering industry use the same product and catalogue database foundation. Every product traded is standardised and defined. ETIM has become a role model for the exchange of product and catalogue data between industry and retailers. This is not only practiced in Germany, but meanwhile in many other European countries. ETIM in Akeneo-PIM – we are making it possible.


The eCl@ss standard for master data enjoys worldwide acceptance and is used within companies, but also by customers and suppliers. eCl@ss is the only data standard for goods and services worldwide that follows ISO/IEC regulations.